Strategy and Communication for Innovation
ISBN:
978-3-319-49540-8
Auflage:
3rd ed. 2017
Verlag:
Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
15.03.2017
Herausgeber:
Format:
Hardcover
Seitenanzahl:
424
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This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
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