Strategy and Communication for Innovation
ISBN:
978-3-319-84184-7
Auflage:
Softcover reprint of the original 3rd ed. 2017
Verlag:
Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
08.05.2018
Herausgeber:
Format:
Softcover
Seitenanzahl:
424
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Versandkostenfrei ab 40 Euro in Österreich
This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
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