Successful Social Media and Ecommerce Strategies in the Wine Industry
ISBN:
9781137602978
Auflage:
1st ed. 2090
Verlag:
Palgrave Macmillan US
Land des Verlags:
Vereinigte Staaten
Erscheinungsdatum:
21.12.2015
Format:
Hardcover
Seitenanzahl:
168
Lieferung in 5-10 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.
Schlagwörter
Biografische Anmerkung
Gergely Szolnoki is Senior Research Associate at Geisenheim University, Germany, where he researches consumer behavior, market analysis, wine sensory, and social media. He has published several articles and books in German, English and Hungarian.
Liz Thach is Distinguished Professor of Wine and Professor of Management at Sonoma State University, USA. She also works as a wine judge and serves on several non-profit wine boards.
Dani Kolb is a manager at Kellen Global Association Management Company, where she is responsible for the communication activities of associations from various industries and professions. She has an MBA in Wine and Spirits from the Bordeaux Management School, France.
Liz Thach is Distinguished Professor of Wine and Professor of Management at Sonoma State University, USA. She also works as a wine judge and serves on several non-profit wine boards.
Dani Kolb is a manager at Kellen Global Association Management Company, where she is responsible for the communication activities of associations from various industries and professions. She has an MBA in Wine and Spirits from the Bordeaux Management School, France.
