Supply Chain Optimization in the Digital Economy Era
This book discusses supply chain optimization in the digital economy era based on the evolution of blockchain and livestreaming marketing. From the perspectives of supply chain transparency, return policies, consumers' herding behavior, live streaming engagement, and streamers' information sharing, this book constructs the optimization and game models to clarify the impact of digital technology on
information disclosure, supply chain transparency, product pricing, and streamer selection. Meanwhile, this book combines visual simulation and case study to provide theoretical and practical guidance for optimizing
supply chain operations, and is applicable to practitioners related to e-commerce operations, business management and digital technology industry.
Zhongbao Zhou is currently a Professor at School of Business Administration, Hunan University, China. His research interests include information disclosure, system optimization, and decision making. His work has been published in European Journal of Operational Research, IEEE, Transactions on Evolutionary Computation, Omega-International Journal of Management Science, Annals of Operations Research, Economic Modelling, Finance Research Letters, Electronic Commerce Research and Applications etc. He is currently serving as an editor and reviewer for many high-level journals at home and abroad, such as Omega, European Journal of Operational Research, etc. His research has been recognized and acknowledged by his peers and he has been invited as Co-Chairs and Session Chairs in many domestic and international academic conferences.
Xingfen Liu is a Doctor at the School of Business Administration, Hunan University, China. Her research interests include information disclosure and pricing under e-commerce, and supply chain management. Her work has been published in the journal of Electronic Commerce Research and Applications, International Transactions in Operational Research, etc.
Feimin Zhong is currently an Associate Professor at the School of Business Administration, Hunan University, China. His research interests include supply chain management, game theory and its applications. His work has been published in the journal of European Journal of Operational Research, Annals of Operations Research, Electronic Commerce Research and Applications, Naval Research Logistics, etc.