Surfing the Global Tide
ISBN:
9781349367863
Auflage:
1st ed. 2009
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
22.04.2009
Format:
Softcover
Seitenanzahl:
271
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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
Schlagwörter
Biografische Anmerkung
MICHAEL WYNN-WILLIAMS is currently the Senior Analyst (Japan and South Korea) for IHS Global Insight and has extensive experience of the automobile industry in both a professional and academic capacity. He holds a PhD in automotive economics from Cardiff Business School and an MBA from Heriot-Watt University.
