Sustainability and ESG in Marketing
This case study book provides a comprehensive exploration of Environmental, Social, and Governance (ESG) initiatives and marketing practices across key global industries. Through detailed case studies from various sectors and regions, it highlights how companies align sustainability with strategic marketing. Readers will discover how industries, from technology to agriculture, implement ESG principles to meet evolving market demands, regulatory requirements, and societal expectations. Each chapter offers an in-depth examination of specific industry case studies, showcasing successful strategies, challenges, and the tangible impacts of integrating ESG into business models. This book is an essential resource for business leaders, marketers, sustainability professionals, and students. It offers valuable insights into the global intersection of responsible business practices and market positioning, providing a roadmap for companies aiming to drive positive change while meeting stakeholder expectations.
Ezlika M. Ghazali is an Associate Professor of Marketing at the University of Malaya, Kuala Lumpur, Malaysia. With over 140 publications, her research encompasses consumer behaviour, sustainability, and digital marketing, solidifying her reputation as a leading academic and expert consultant. Ghazali has significantly contributed to consumer protection and policy through her consultancy work.
Dilip S. Mutum is a Professor of Marketing at the School of Business, Monash University Malaysia. His research interests include technology consumption, social networking, and sustainable marketing. His research work has been published in a range of publications, both in print and online. Mutum is a Fellow of the Higher Education Academy (UK) and an HRDF Certified Trainer.
Soo Yeong Ewe is a Senior Lecturer at the Department of Marketing, Monash University Malaysia. Her research interests include consumer decision-making, sustainable consumption, and sustainable business. Her work has been published in respected journals such as the Journal of Behavioral and Experimental Finance, Marketing Intelligence and Planning, and the International Journal of Bank Marketing.
Ghazala Khan is a Senior Teaching Fellow at the Department of Marketing Strategy and Innovation at Sunway University Malaysia. Her current research includes consumer behaviour, Islamic marketing, and sustainable halal tourism. She has published her work as journal articles and book chapters. She has also received several best paper awards at international academic conferences.