The Connected Store
ISBN:
978-3-9817545-2-0
Verlag:
ContentCard
Land des Verlags:
Deutschland
Erscheinungsdatum:
27.06.2016
Format:
Softcover
Seitenanzahl:
293
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Consumer behaviour is rapidly changing and we are doing more
and more of our purchasing online. Amazon & Co. are have a devastating
effect on traditional “bricks-and-mortar” retail. It is small
and medium retailers as well as buying cooperatives, and their
respective landlords, who are raising the alarm. The book “The
Connected Store” demonstrates why consumers have started
combining online and of ine channels a long time ago, and how
“bricks-and-mortar” retail needs to adapt in order to stay relevant.
The author debunks the myth that only the large “pure play” online
retailers can successfully offer e-commerce. Using the retailing of
wireless devices as a case study, Dominik demonstrates how truly
“connected” stores can compete on a local and regional level with
the e-commerce giants, and how consumers will bene t from the
combination of online and of ine retailing.
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