The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas
ISBN:
978-3-658-19783-4
Auflage:
1st ed. 2018
Verlag:
Springer Fachmedien Wiesbaden GmbH
Land des Verlags:
Deutschland
Erscheinungsdatum:
10.11.2017
Reihe:
Forschungs-/Entwicklungs-/Innovations-Management
Format:
Softcover
Seitenanzahl:
249
Lieferung in 5-10 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should have comprehensive knowledge of consumers’ needs and wants, as well as distinct knowledge about the opportunities and limits of available technologies in the respective domain. In this context, the results show that not only firm-internal experts can have this knowledge. Users and, in particular, so-called "lead users" (i.e. users who are ahead of the majority on major market trends and innovations), could also be suitable for effectively evaluating early-stage new product ideas.
Schlagwörter
Biografische Anmerkung
Dr. Florian Denker graduated at the Institute of Technology and Innovation Management at the Hamburg University of Technology with Univ.-Prof. Dr. Cornelius Herstatt.
Intersecting Paths of Sustainable Development, Urbanization, and Women’s Empowerment
Erscheinungsjahr:
2026
IDW Standard: Beurteilung des Vorliegens von Insolvenzeröffnungsgründen (IDW S 11)
Erscheinungsjahr:
2024
