The Design Imperative
ISBN:
978-3-319-78567-7
Auflage:
1st ed. 2019
Verlag:
Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
07.06.2018
Format:
Hardcover
Seitenanzahl:
233
Lieferung in 5-10 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design. Individual chapters provide anecdotes drawn from leading design-oriented firms, and best practices based on cutting-edge, scientific research. This book's unique blend of theory and application will offer students, scholars, and managers valuable insight on how organizations can revolutionize their design processes and leverage their approach to create groundbreaking products and services.
Biografische Anmerkung
Steven Chen is Associate Professor of Marketing at Mihaylo College of Business and Economics, California State University, Fullerton, USA. His principal research is centered on design thinking and new product development. His research has been published in scholarly journals such as the Journal of Product Innovation Management and the Journal of Business Research.
