The Dominant Influence of Marketing in the 21st Century
ISBN:
9781349334001
Auflage:
1st ed. 2013
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
16.04.2013
Herausgeber:
Format:
Softcover
Seitenanzahl:
138
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Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions 'Is marketing a leviathan in today's societies?'
Biografische Anmerkung
Fred K. Beard, University of Oklahoma, USA
Stephen Brown, University of Ulster, Northern Ireland
Shintaro Okazaki, Universidad Autónoma de Madrid, Spain
Charles R. 'Ray' Taylor, Villanova University, USA
