The Entrepreneurship - Innovation - Marketing Interface
ISBN:
978-3-89929-120-9
Auflage:
1., Aufl.
Verlag:
Swiridoff
Land des Verlags:
Deutschland
Erscheinungsdatum:
10.09.2007
Herausgeber:
Reihe:
Schriftenreihe des Instituts für Entrepreneurship der Universität Karlsruhe (TH)
Format:
Softcover
Seitenanzahl:
596
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Entrepreneurship needs more than other disciplines taught at universities permanent interchange with related sciences and practice. Thus, The Entrepreneurship – Innovation – Marketing Interface was the title of a symposium held at the University of Karlsruhe in October 2005 (for the second time after a first successful meeting two years before) to foster cross-disciplinary activities that have connections with entrepreneurship and to provide a forum for the presentation of ideas and experiences that practitioners and researchers could interchange.
This volume contains articles from the entrepreneurship – innovation – marketing interface that have been grouped into the following chapters: Plenary Talks, Entrepreneurial Marketing & Market Orientation, Innovation Aspects. Technology & Spin- Offs, Local Leadership & Regional/Global Development, Entrepreneurial Learning, Putting Entrepreneurial Ideas into Practice, and Oral Presentations by Practitioners.
Schlagwörter
New Venture Performance: Measurement, Determinants, and a Methodological Approach
Erscheinungsjahr:
2025
