The Future of Audiences
ISBN:
978-3-03-009285-6
Auflage:
Softcover reprint of the original 1st ed. 2018
Verlag:
Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
19.12.2018
Herausgeber:
Format:
Softcover
Seitenanzahl:
309
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This book brings together contributions from scholars across Europe to present findings from a foresight analysis exercise on audiences and audience analysis, looking towards an increasingly datafied world and anticipating the ubiquity of the internet of things. The book uses knowledge emerging out of three foresight exercises, produced in co-operation with more than 50 stake-holding organisations and building on systematic reviews of audience research. It works through these exercises to arrive at a renewed agenda for audience studies within communication scholarship in the context of intrusive and connected interfaces and emerging communicative practices.
Biografische Anmerkung
Ranjana Das is Senior Lecturer in Media and Communication at the University of Surrey, UK. Brita Ytre-Arne is Associate Professor of Media Studies at the University of Bergen, Norway.
