The Intelligent Video Technology – Essays on Shopper Behavior at the Point of Sale
ISBN:
978-3-631-63983-2
Verlag:
Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Land des Verlags:
Deutschland
Erscheinungsdatum:
17.01.2013
Bearbeiter:
Reihe:
Marketing im globalen Wettbewerb / Marketing & Global Competition
Format:
Softcover
Seitenanzahl:
162
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This book centers on the question on how to gain detailed insights into shopper behavior at the POS and how to optimize the shopping experience in retail environments by using an advanced Intelligent Video Technology (IVT). IVT is a combination of 24/7 digital video monitoring that measures customers’ real-time interactions at store-, category- and product-levels. The empirical study tracks over 60,000 shoppers during a six-month period. Shopper’s gender, dwell time and engagement within pre-defined locations in the store, as well as actual single product takeaways from the display or shelf are measured precisely. In sum, the author offers a variety of new insights into the shopping behavior of customers shortly before and at the time of purchase or non-purchase.
Biografische Anmerkung
Shyda Valizade-Funder studied Business Management at the University of Mainz and gained eight years of professional experience in international management positions in the FMCG industry. She was a visiting researcher at Columbia Business School, New York, and earned her PhD from the University of Mainz.
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