The Internationalization of Firms
ISBN:
978-3-9854210-0-8
Auflage:
2., Third Edition
Verlag:
Nomos
Land des Verlags:
Deutschland
Erscheinungsdatum:
03.05.2024
Herausgeber:
Reihe:
Nürnberger Edition zum Internationalen Management
Format:
Softcover
Seitenanzahl:
319
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
The Nürnberg Metropolitan Region is one of the most powerful economic regions in Europe. Several renowned multinational corporations, like Adidas, Puma, Schaeffler and Siemens, as well as many impressive family-owned firms and hidden champions are headquartered here. This volume contains 18 case studies of companies and their international operations. The scope of this volume extends from the early internationalization strategies in the Middle Ages to the consequences of the COVID-19 pandemic and the Russian war against Ukraine on current business activities. The case studies cover an extensive range of topics from market entry strategies, marketing activities and human resource management to corporate social responsibility.
With contributions by
Franziska Altendorf | Judith Ambrosius | Marcus Conrad | Maxim Grib | Christina Heidemann | Helmut Haussmann | Dirk Holtbrügge | Daniel Maderer | Nikhila Raghavan | Tassilo Schuster | Sue Claire Trage | Luisa Wicht
Schlagwörter
Unternehmen
Corporate Social Responsibility
Familienunternehmen
Internationalisierung
Internationalization
Case Studies
Internationales Management
Mittelalter
Unternehmensgeschichte
Fallstudien
Ukrainekrieg
multinational corporations
COVID-19-Pandemie
Internationales Personalmanagement
Ukraine war
Middle Ages
company history
Multinationale Konzerne
Market Entry Strategies
International Human Resource Management
Markteintrittsstrategien
Tucher
Soziale Verantwortung von Unternehmen
economic region
Wirtschaftsregion
business activities
Geschäftstätigkeiten
Metropolregion Nürnberg
Nuremberg metropolitan region