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The LangOps Playbook

Language Operations: The Operating System for Global Communication - A Workbook for Executives
ISBN:
978-3-658-53946-7
Verlag:
Springer Fachmedien Wiesbaden GmbH
Land des Verlags:
Deutschland
Erscheinungsdatum:
23.07.2027
Autoren:
Format:
Softcover
Ladenpreis
76,99 EUR (inkl. MwSt. zzgl. Versand)
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Language describes products, drives processes, transfers knowledge, and forms the interface between customers, partners, and artificial intelligence. Yet while data, software, and processes have long been managed as infrastructure, language remains structurally unmanaged: it is created, translated, and adapted without preserving meaning as a stable, systemic asset, and every AI application scales this weakness along with it.

This book introduces LangOps (Language Operations) as an operating model that, for the first time, treats language as an independent infrastructure layer and transforms it from a cost factor into a strategic asset. It provides a practical framework built on clear governance, metrics such as the Return on Multilingualism, 40 ready-to-use plays, and the 25-week transformation pathway Sprint25.

It is aimed at executives in globally operating companies, leaders responsible for content, localization, and knowledge management, as well as language service providers seeking to evolve into strategic business partners.


Biografische Anmerkung

Arthur Wetzel is CEO of the LangOps Institute in Berlin and an internationally active transformation expert with more than thirty years of experience in senior leadership positions at global technology and media companies. He studied Communication and Economics in the Rhineland. Through LangOps, he currently works at the intersection of economics, organizational development, and innovation-driven communication. He is an advisor on AI and knowledge systems, the developer of the LangOps Maturity Index, and the creator of guided transformation programs such as Sprint25.