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The Nature of Marketing

Marketing to the Swarm as well as the Herd

ISBN:

978-0-230-20336-5

Auflage:

2009

Verlag:

Palgrave Macmillan UK

Land des Verlags:

Vereinigtes Königreich

Erscheinungsdatum:

14.11.2008

Autoren:

Brymer C.

Format:

Hardcover

Seitenanzahl:

205

Sofort verfügbar Lieferung in 3-4 Werktagen Versandkostenfrei ab 40 Euro in Österreich

Hinweis: Da dieses Werk nicht aus Österreich stammt, ist es wahrscheinlich, dass es nicht die österreichische Rechtslage enthält. Bitte berücksichtigen Sie dies bei ihrem Kauf.

Beschreibung

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

Biografische Anmerkung

CHUCK BRYMER is President and CEO of DDB Worldwide, one of the largest and most awarded advertising and marketing agencies in the world. Formerly the head of Interbrand Group, Brymer is one of the foremost experts on brands and marketing and has worked for many of the world's most well-known and successful companies.

DDB operates offices in nearly 100 countries and is recognized for creating some of the world's most celebrated campaigns.