The Rise of the New East
ISBN:
9781349475179
Auflage:
1st ed. 2014
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
01.01.2014
Format:
Softcover
Seitenanzahl:
238
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Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.
Schlagwörter
Biografische Anmerkung
Ben Simpfendorfer is Founder and Managing Director of Silk Road Associates, a strategy consultancy based in Hong Kongwith offices in Beijing and Melbourne. Ben assists multinationals and mid-market firms develop their business strategies in Asia and the Middle East. Ben was the former Chief China Economist for RBS and Senior China Economist for JPMorgan where he advised some of the world's largest financial institutions and multinationals. He writes a regular column for FT.com's beyondbrics and is the bestselling author of The New Silk Road (Palgrave, 2009). He is also associated with the international advisory, Global Strategic Associates.