The Social Media Manifesto
ISBN:
9781349444571
Auflage:
1st ed. 2013
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
01.01.2013
Format:
Softcover
Seitenanzahl:
163
Lieferung in 5-10 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement their own social business plans.
Schlagwörter
Biografische Anmerkung
Jed Hallam is the head of social strategy and Mindshare, one of the world's leading media agencies (and part of WPP). He works with global clients such as Three, Ford, and Unilever on helping them to understand how the rise of social technology has fundamentally changed the way their business works. Prior to working at Mindshare, Jed was the social director at VCCP working with O2, RSA, and Unilever.
Jed also sits on the Spotify advisor board, speaks around Europe at social business conferences, and regularly contributes essays to books on brands and marketing. He also wrote The Social Media Manifesto, published by Palgrave Macmillan in 2012.
Jed also sits on the Spotify advisor board, speaks around Europe at social business conferences, and regularly contributes essays to books on brands and marketing. He also wrote The Social Media Manifesto, published by Palgrave Macmillan in 2012.
Bank im Wandel – Lösungsmodelle für eine zukunftssichere Business Intelligence-Strategie
Erscheinungsjahr:
2025
