The Timeless Principles of Successful Business Strategy
This insightful book serves as a strategic roadmap for building enduring organizations. Drawing on the experiences of century-old firms, it offers practical, case-based lessons that encourage thoughtful, long-term strategies. The fully revised third edition introduces three new chapters on proactive risk management, robust supply chain strategies, and essential metrics for measuring enduring value. Additionally, a new chapter on leadership, succession, and legacy explores how to cultivate the next generation of executives. Ideal for both startups and multinationals, the book provides strategic ideas and tools to ensure companies not only survive but thrive for generations.
Eric Viardot is a Professor of Strategy at SKEMA Business School and an expert in corporate strategy, innovation, and organizational resilience. Holding a Ph.D. in Management and degrees from HEC Paris and Sciences Po, he has authored numerous books and academic articles on strategic management and sustainability. His work includes case studies on global firms, from large conglomerates to small organizations. Eric helps organizations build long-term competitiveness by turning resilience into a strategic advantage.
