The Value Chain Network
This book explores how the network sustainable business model is being built in response to the significant changes that are increasing strategic effectiveness and operating efficiency. Incorporating the new post-COVID19 digital landscape, it synthesizes the outputs of practitioner oriented publications and integrates these with classic concepts in operations strategy to provide a unique perspective on value generally, and the value chain network as a part of the business model in the Industry 4.0/5.0 environment specifically.
Including illustrative case examples and pursuing a unique workbook approach, each chapter is built around a set of diagrams, making the concepts more accessible for graduate business students and practitioners alike.
Deborah Helman BA (Leicester), MPhil (Cranfield), PhD (Birmingham) is a Professor of Sales and Marketing at the Keller Graduate School of Management, DeVry University, USA and Co-Managing Editor of the DeVry University Journal of Scholarly Research. Her research chiefly involves qualitative methods – focus groups, and case study development in both the business and academic contexts. She is a member of the American Marketing Association.