The Wine Wars
ISBN:
9781349280469
Auflage:
1st ed. 2006
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
03.07.2006
Format:
Softcover
Seitenanzahl:
170
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This work describes California-based wine producer Robert Mondavi's failure to set up business in a small, world-renowned wine-producing village in southern France. The 'Mondavi affair' illustrates the importance of culture, history, geography and economic and political systems in conditioning our spirit of enterprise and the way we do business.
Schlagwörter
Biografische Anmerkung
OLIVIER TORRÈS is Assistant Professor at the University of Montpellier (ERFI-GREG) and Associate Researcher at EM Lyon, France, and a specialist in small business management. He is the French Vice President of the European Council of Small Business (ECSB) and Secretary of the International French spoken Association of Small Business and Entrepreneurship (AIREPME). His work in small business research has been internationally awarded on several occasions.
