Total Revenue Management (TRM)
ISBN:
978-3-03-046987-0
Auflage:
1st ed. 2020
Verlag:
Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
04.06.2021
Reihe:
Management for Professionals
Format:
Softcover
Seitenanzahl:
191
Lieferung in 5-10 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This book explores total revenue management (TRM), an emerging concept in revenue management that incorporates existing principles and tools of revenue management across all profit streams. It is a professional's guide to using TRM in an optimal and innovative manner to gain competitive advantage. Readers will gain comprehensive insights into the strategies, tools and principles of TRM including existing and emerging revenue streams across the value chain. The author offers a transparent and holistic explanation of pricing strategies, segmentation methods and distribution principles which enable implementation of TRM in organizations.
Biografische Anmerkung
Professor Dr. Marc Helmold (M.B.A.) is full-time Professor at the IUBH International University (IUBH) at the campus in Berlin (Germany). He teaches Bachelor, Master and M.B.A. students in lean management, revenue management, international negotiations, performance management, supply management, general management, strategic management and supply chain management. Prior to this position, he had several top management positions in automotive and railway companies. In parallel, he owns the consultancy MaHeLeanCon and supports international transactions and market entry strategies.
