Tourism Marketing for Developing Countries
ISBN:
9781137342140
Auflage:
1st ed. 2015
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
26.10.2015
Format:
Hardcover
Seitenanzahl:
193
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Tourism Marketing for Developing Countries examines media strategies used by destinations in Asia, the Middle East and Africa to battle stereotypes, negative images and crises in order to attract tourists .
Biografische Anmerkung
Prof. Eli Avraham is Associate Professor at the Department of Communication, University of Haifa, Israel. He specializes in destination branding, crisis communication, PR and advertising. He is the author and co-author of numerous articles and 8 award-winning books and monographs.
Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.
Dr. Eran Ketter is a senior advisor and trainer in tourism marketing, and a researcher at Kinneret College on the Sea of Galilee. His vast practical experience includes training and consulting projects for governments and tourism destinations in both developed and developing countries.
