Toward a Better Understanding of Rule-Breaking Market Behavior
ISBN:
978-3-03-016106-4
Auflage:
1st ed. 2019
Verlag:
Springer, Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
26.07.2019
Reihe:
Contributions to Management Science
Format:
Hardcover
Seitenanzahl:
240
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This book analyzes how companies and employees can endogenously, i.e., without hiring external experts or consultants, achieve competitive advantages by deviating from behavioral standards in a productive way. The study explores eight transformative behavioral innovations that shaped the development of sports and, by analogy, uses the findings to advance solutions for prevalent problems in business. By developing triggers to creativity and applying mechanisms on how to overcome innovation resistance, the book gives concrete advice on how to manage the difficult quest of human transformation beyond the imperative of technological innovation.
Schlagwörter
Biografische Anmerkung
Ann-Kathrin Veenendaal received her PhD at Steinbeis University Berlin, Germany, where she predominantly focused on the intersection of value creation in business and social impact. Her works cover a broad variety of topics, such as breakthrough innovation, digital transformation, strategic marketing, civic engagement and health services research.
