Transforming Sales Strategies
This book explains how organizations can build new sales structures or evaluate and optimize existing ones. In volatile times with high customer expectations and interchangeable products and services, sales organizations need to be rethought or even completely restructured. Often, these organizations are historically developed, outdated, and operate rigidly, with hybrid approaches usually being entirely overlooked.
The author explains how decision-makers can systematically develop a detailed understanding of the market, customers, and organizational structure to optimize their sales channels and remain competitive. The book outlines, step by step, which employees and departments need to be involved and coordinated, and how analysis, planning, and implementation can succeed in each specific task area within the company—integrated, deliberate, and flexible. It’s a book for anyone looking to secure a sustainable and successful future for their business.
Dr. Manuel Beck is a Managing Partner at the consulting firm Bricklog and serves as Chief Sales Officer (CSO) in the marketing and sales division at Brain4Data. He is also a guest lecturer at various universities. He is an expert in developing go-to-market strategies as well as building and leading sales teams.
