What Matters Most
A clear, actionable guide to the art of focus and prioritisation for businesses and individuals. Drawing on years of experience advising organisations, the authors reveal how to identify what truly matters to make an impact and amplify results. Packed with thought-provoking case studies, practical tips, and easy-to-use tools, it empowers current and aspiring leaders to cut through the noise, align their focus, and achieve meaningful change.
Andy Milligan is an award-winning author and founder of an award-winning business consultancy, Caffeine. He has worked with leadership teams of businesses around the world and in all sectors. His books include Bold: How to be brave in business and win; On Purpose; Brand It Like Beckham and Myths of Branding. He is also a frequent keynote speaker.
Camilla Butcher is a senior consultant with extensive experience helping organisations define and deliver transformative brand, customer and employee experience programs. Camilla has led the development of thought-leadership content for various consultancies and her industry commentary has been published in Adweek, BBC Business, and Global Banking & Business Review.