Wine Brands
ISBN:
978-0-230-55403-0
Auflage:
2008
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
21.05.2008
Format:
Hardcover
Seitenanzahl:
184
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
Biografische Anmerkung
Evelyne Resnick has a Ph.D. from the Sorbonne in Paris and taught at UCLA (University of California, Los Angeles). She has authored several books and teaches MBA programs, specializing in Wine and Food, for international business schools. She lectures in international conferences on Web Marketing and wine brands.
She co-founded RESMO, an international consulting firm on Web marketing and Web strategy for fine wines and food in Paris, France. They count among their clients several prestigious "chateaux" in Bordeaux, various houses of Champagne and Burgundy as well as some international wineries.
www.resmo.net
www.winebrandsblog.com
She co-founded RESMO, an international consulting firm on Web marketing and Web strategy for fine wines and food in Paris, France. They count among their clients several prestigious "chateaux" in Bordeaux, various houses of Champagne and Burgundy as well as some international wineries.
www.resmo.net
www.winebrandsblog.com
