Winning Reputations
ISBN:
978-0-333-96365-4
Auflage:
2002
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
12.10.2001
Format:
Softcover
Seitenanzahl:
192
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change he focuses upon reputation as the key to world class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.
Biografische Anmerkung
CHRIS GENASI is Director of Strategy of Weber Shandwick International, one of the biggest PR companies in the world. He has particular expertise in Communication Strategy Development, Internal Culture Change Programmes, Issues Management, Corporate Media Relations, Opinion Former Communications and Corporate Citizenship Activity. His specialism is the management of corporate reputation and he has advised several leading multinational companies including Nestle, Lever Brothers, Toyota Motor Corporation, Castrol, BP, Allied Domecq, Courtaulds Fibres, Rolls-Royce Motor Cars and BT.
