Wirtschaft
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Marketing Management Control Marketing Metrics, Marketing Analytics and Controlling Instruments to Ensure Effectiveness & Efficiency in Marketing ManagementAuflage:Second Edition 2026Verlag:Springer International PublishingReinecke Sven, Tombach AlexanderErscheinungsjahr:2026 -
Active Price Management Be a Price Maker, Not a Price Taker!Auflage:1st ed. 2023Verlag:Springer International PublishingNoll Laura Johanna, Reinecke SvenErscheinungsjahr:2023
