Wirtschaft
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Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)Auflage:1st ed. 2019Verlag:Springer International PublishingHerausgeber:Rossi Patricia, Krey NinaErscheinungsjahr:2019 -
Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces Proceedings of the 2018 Academy of Marketing Science (AMS) Annual ConferenceAuflage:1st ed. 2018Verlag:Springer International PublishingHerausgeber:Krey Nina, Rossi PatriciaErscheinungsjahr:2018 -
Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing CongressAuflage:Softcover reprint of the original 1st ed. 2017Verlag:Springer, Springer International PublishingHerausgeber:Rossi PatriciaErscheinungsjahr:2018
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Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual ConferenceAuflage:Softcover reprint of the original 1st ed. 2018Verlag:Springer International PublishingHerausgeber:Krey Nina, Rossi PatriciaErscheinungsjahr:2018
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Marketing Transformation: Marketing Practice in an Ever Changing World Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC)Auflage:Softcover reprint of the original 1st ed. 2018Verlag:Springer International PublishingHerausgeber:Rossi Patricia, Krey NinaErscheinungsjahr:2018
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Back to the Future: Using Marketing Basics to Provide Customer Value Proceedings of the 2017 Academy of Marketing Science (AMS) Annual ConferenceAuflage:1st ed. 2018Verlag:Springer International PublishingHerausgeber:Krey Nina, Rossi PatriciaErscheinungsjahr:2017
