Wirtschaft
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Marketing Management Control Marketing Metrics, Marketing Analytics and Controlling Instruments to Ensure Effectiveness & Efficiency in Marketing ManagementAuflage:Second Edition 2026Verlag:Springer International PublishingReinecke Sven, Tombach AlexanderErscheinungsjahr:2026 -
Minimalistic Consumer Behavior Motivation, Consumption and Practical ImplicationsVerlag:Springer International PublishingDoppler Susanne, Steffen AdrienneErscheinungsjahr:2026 -
Pricing Is Human A First Principle for Leading High-Performing OrganizationsVerlag:Springer International PublishingYang Jan Y.Erscheinungsjahr:2026
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The Viable Supply Chain Designing for Adaptability, Purpose, and Sustained Business ValueVerlag:Springer International PublishingIvanov DmitryErscheinungsjahr:2026
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Digital Advertising in the Post-cookie Era Strategic Campaign Planning Across the Customer JourneyVerlag:Springer Fachmedien Wiesbaden GmbHGuetz Bernhard, Schwarz-Musch Alexander, Tauchhammer Alexander, ...Erscheinungsjahr:2026
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Trend Management How to Effectively Use Trend-Knowledge in Your CompanyAuflage:Second Edition 2025Verlag:Springer BerlinBlechschmidt JörgErscheinungsjahr:2026
