Wirtschaft
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Customer Experience in the Context of Omnichannel Retailing Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer JourneyVerlag:Springer Fachmedien Wiesbaden GmbHFränzel NilsErscheinungsjahr:2025 -
Consumer Responses to Corporate Responsibility and Branding The Roles of Multinational Corporations’ Media Investments, National Institutions and Internet PenetrationVerlag:Springer Fachmedien Wiesbaden GmbHZimmer LukasErscheinungsjahr:2025 -
Technology-Oriented Customer Touchpoints in Context of Services in Retailing A Differentiated Analysis on Social Presence and Privacy CalculusAuflage:1st ed. 2023Verlag:Springer Fachmedien Wiesbaden GmbHRöding TobiasErscheinungsjahr:2023
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Essays on congruence theory in marketing Special focus on digital products and webstoresAuflage:1st ed. 2022Verlag:Springer Fachmedien Wiesbaden GmbHRollin RobérErscheinungsjahr:2022
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International Strategic Management of Brands and Online Firms Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ InternationalizationAuflage:1st ed. 2022Verlag:Springer Fachmedien Wiesbaden GmbHSinning CarolinaErscheinungsjahr:2022
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Online Shopping Intentions Antecedents and Moderators of Shopping Intention Formation in New Fields of E-CommerceAuflage:1st ed. 2022Verlag:Springer Fachmedien Wiesbaden GmbHFota AnneErscheinungsjahr:2022
