Wirtschaft
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Omni-Channel Retailing An Analysis of Channel Interdependencies, Integration Services and Specific Marketing InstrumentsAuflage:1st ed. 2021Verlag:Springer Fachmedien Wiesbaden GmbHWinters AmelieErscheinungsjahr:2021 -
Drivers and Barriers of Consumer Behavior Regarding New Technologies and Digital Channels Investigating the Phenomenon of Anthropomorphism and New Online Consumption FormsAuflage:1st ed. 2021Verlag:Springer Fachmedien Wiesbaden GmbHWagner KatjaErscheinungsjahr:2021 -
Restructuring of Food Retail Markets in Countries of the Global South The Case of Emerging Supermarkets in Dhaka, BangladeshAuflage:1st ed. 2021Verlag:Springer Fachmedien Wiesbaden GmbHHobelsberger ChristineErscheinungsjahr:2021
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The Pursuit of Food Well-Being The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and MarketingAuflage:1st ed. 2020Verlag:Springer Fachmedien Wiesbaden GmbHFrentz FlorentineErscheinungsjahr:2020
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Event Marketing in the Context of Higher Education Marketing and Digital EnvironmentsAuflage:1st ed. 2020Verlag:Springer Fachmedien Wiesbaden GmbHNeus FlorianErscheinungsjahr:2020
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Congruency, Expectations and Consumer Behavior in Digital EnvironmentsAuflage:1st ed. 2020Verlag:Springer Fachmedien Wiesbaden GmbHNimmermann FredericErscheinungsjahr:2019
