Marketing und Vertrieb
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The Customer Asset Understanding and Managing its ValueVerlag:Springer International PublishingBendle Neil, Wang ShaneErscheinungsjahr:2024 -
The Customer Asset Understanding and Managing its ValueAuflage:1st ed. 2023Verlag:Springer International PublishingBendle Neil, Wang ShaneErscheinungsjahr:2023
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Marketing MetricsVerlag:Pearson Education LimitedBendle Neil, Farris Paul W., Pfeifer Phillip, ...Erscheinungsjahr:2020

