Marketing und Vertrieb
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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R A WorkbookAuflage:Second Edition 2026Verlag:Springer International PublishingAdler Susanne J., Danks Nicholas P., Hair Jr. Joseph F., ...Erscheinungsjahr:2027 -
Strategic Brand Management for Small Businesses Building, Growing, and Sustaining a BrandVerlag:Springer International PublishingWymer WalterErscheinungsjahr:2026 -
Introduction to Supply Chain Digital Twins and AIVerlag:Springer International PublishingIvanov DmitryErscheinungsjahr:2026
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Sustainable Marketing Strategic Marketing for People, Planet and ProfitVerlag:Springer International PublishingBrown David M, Hardcastle Kimberley, Shams S. M. Riad, ...Erscheinungsjahr:2026
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Text Analytics in Marketing A Practical Guide for Students and ResearchersVerlag:Springer International PublishingDan Daniel, Reutterer ThomasErscheinungsjahr:2026
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Introduction to Operations and Supply Chain Simulation with AnyLogicAuflage:2024Verlag:Springer International PublishingIvanov Dmitry, Millhiser William P., Nguyen Phu, ...Erscheinungsjahr:2025
