Marketing und Vertrieb
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The Moral Marketplace Cause-Related Marketing and the Architecture of LegitimacyVerlag:Springer International PublishingNdasi Wilson NihErscheinungsjahr:2026 -
Consumer Healthcare Behavior and Technology A Value-Centered Marketing ApproachVerlag:Springer International PublishingHerausgeber:Finkelstein Stacey R.Erscheinungsjahr:2026 -
Relationship-Oriented Sustainability Marketing Concepts, Challenges, and OpportunitiesVerlag:Springer International PublishingGrunwald Guido, Kara Ali, Spillan John E.Erscheinungsjahr:2026
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The Impact of Marketing Strategies on Society Examining Critical Aspects of Marketing and their Implications for Societal Well-beingVerlag:Springer International PublishingHerausgeber:Uray Nimet, Kiygi-Calli Meltem, Tosun PetekErscheinungsjahr:2026
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From Marking Products to Marketing Brands A Legal Perspective on the History of Brand MarketingVerlag:Springer International PublishingPetty Ross D.Erscheinungsjahr:2026
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Maladaptive Consumer Behavior Theory, Research, and InterventionVerlag:Springer International PublishingHerausgeber:Martin Ingrid M., Stewart David W.Erscheinungsjahr:2025
