Marketing und Vertrieb
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Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption PatternsVerlag:Springer International PublishingZamparo GioeleErscheinungsjahr:2026 -
Virtual Reality, Real Intentions Consumers’ Evaluation of Product Packaging in Immersive EnvironmentsVerlag:Springer International PublishingBranca GenerosoErscheinungsjahr:2025 -
Marketing and Dysfunctional Consumer Behaviour Understanding How and When Marketing Drives Problematic Consumption PatternsVerlag:Springer International PublishingZamparo GioeleErscheinungsjahr:2025
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Marketing in Culturally Distant Countries Managing the 4Ps in Cross-Cultural ContextsAuflage:1st ed. 2022Verlag:Springer International PublishingMagnani GiovannaErscheinungsjahr:2023
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Marketing in Culturally Distant Countries Managing the 4Ps in Cross-Cultural ContextsAuflage:1st ed. 2022Verlag:Springer International PublishingMagnani GiovannaErscheinungsjahr:2022
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International Marketing Strategy The Country of Origin Effect on Decision-Making in PracticeAuflage:1st ed. 2020Verlag:Springer International Publishingde Luca Patrizia, Pegan Giovanna, Vianelli Donata, ...Erscheinungsjahr:2020
