Advances in Digital Marketing and eCommerce
ISBN:
978-3-03-131835-1
Auflage:
2023
Verlag:
Springer, Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
29.04.2023
Herausgeber:
Reihe:
Springer Proceedings in Business and Economics
Format:
Hardcover
Seitenanzahl:
306
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The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
Biografische Anmerkung
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
Understanding and Predicting Demand Through Visual Characteristics and Neural Networks
Erscheinungsjahr:
2023
