B2B eCommerce
ISBN:
978-3-658-38527-9
Auflage:
1st ed. 2023
Verlag:
Springer, Springer Fachmedien Wiesbaden, Springer Fachmedien Wiesbaden GmbH
Land des Verlags:
Deutschland
Erscheinungsdatum:
12.11.2022
Format:
Softcover
Seitenanzahl:
205
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Versandkostenfrei ab 40 Euro in Österreich
This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Gerrit Heinemann highlights the specifics and business models of B2B eCommerce, analyzes the digital challenges and shows the consequences and opportunities for online sales in B2B. Recognised best-practice examples illustrate how successful B2B eCommerce can work and which risks have to be considered.
Schlagwörter
Biografische Anmerkung
Prof. Dr. Gerrit Heinemann is Professor of Business Administration, Management and Commerce and Head of the eweb Research Center at the Niederrhein University of Applied Sciences.