Schlagwort 'online-internationalization'
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Strategic Management of International E-Commerce Firms A Multilevel Analysis of Geographic Scope, Foreign Direct Investments, and International PerformanceVerlag:Springer Fachmedien Wiesbaden GmbHMüller MariusErscheinungsjahr:2025 -
International Strategic Management of Brands and Online Firms Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ InternationalizationAuflage:1st ed. 2022Verlag:Springer Fachmedien Wiesbaden GmbHSinning CarolinaErscheinungsjahr:2022
