Competing against Multinationals in Emerging Markets
ISBN:
9781137500304
Auflage:
2015
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
10.12.2014
Format:
Hardcover
Seitenanzahl:
134
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.
Schlagwörter
Biografische Anmerkung
Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.
