Cultural and Social Influences on Consumer Behavior
ISBN:
9789819961856
Verlag:
National Natural Science Foundation of China, Springer, Springer Singapore
Land des Verlags:
Malaysia
Erscheinungsdatum:
05.10.2024
Reihe:
Management for Professionals
Format:
Softcover
Seitenanzahl:
244
Lieferung in 5-10 Werktagen
Versandkostenfreie Lieferung innerhalb Österreichs bis 31. Jänner 2025
This book explores how cultural and social influences affect consumer decision making with a focus on uncertainty avoidance, rituals, and external threats. Indeed, uncertainty avoidance can exert significant influence on consumer behavior. For example, consumers in a culture with high uncertainty avoidance may show less positive attitudes towards new products than those in a culture with low uncertainty avoidance. Prior cultural research has mainly focused on how individualism/collectivism or power distance belief influences consumer attitudes and behaviors at an individual level, while seldom does research investigate the effect of uncertainty avoidance on consumption. This book examines how uncertainty avoidance affects superstitious consumption as well as its underlying mechanism and boundary condition. Rituals, as a component of culture, can affect consumer behaviors. However, few studies have shedded light on how repeating rituals can affect consumers’ willingness to use the products involved in the ritual. Consumer behavior is complex. Consumers are surrounded with various external threats such as health, economic, and informational threats, while prior research has primarily focused on health threats. Beyond this, inter-client conflicts, as a special type of social threat, can also affect consumption experience. In all, this book aims to examine how uncertainty avoidance, rituals and external threats influence consumer attitudes and behaviors. In this book, new research models would be developed. This book enriches our understanding on how cultural and social influences affect consumer decision making and provides insights for both researchers and practitioners in marketing.
Biografische Anmerkung
Xuehua Wang is Associate Professor of Marketing at School of Economics and Management, Tongji University, Shanghai, China. She received her Ph.D. from City University of Hong Kong, Hong Kong, China. Her research area is consumer behavior. Her research has been published in academic journals including Journal of Marketing Research, Journal of Service Research, Journal Business Research, Psychology & Marketing, and International Marketing Review, among others.
Selfpublishing Arbeitshilfen: Aktiver Nebenerwerb mit Print-on-Demand-Büchern + KDP
Erscheinungsjahr:
2022
