Customer Loyalty and Success
ISBN:
978-0-333-63910-8
Auflage:
1995
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
19.06.1995
Format:
Hardcover
Seitenanzahl:
292
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.
Biografische Anmerkung
JAMES J. LYNCH
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