Customer Relationship Management
ISBN:
978-3-540-44001-7
Auflage:
2003
Verlag:
Springer Berlin
Land des Verlags:
Deutschland
Erscheinungsdatum:
19.03.2003
Format:
Hardcover
Seitenanzahl:
172
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Companies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a strong level of knowledge in management information systems, there is still a lack of knowledge on the right way to apply customer relationship management (CRM) systems under a business perspective. Most of the companies are still having problems in evaluating how CRM can meet with the expected results. The level of complexity is perceived both under a technological and organizational point of view. A complete innovation process and heavy change management initiatives should be ensured in order to have effective and successful systems. This book offers a solid theoretical and practical perspective on how to face CRM projects, describing the most appropriate technologies and organizational issues that have to be considered. Some explaining cases have been included as well.
Serien-Paket: BILANZBUCHHALTER JAHRBUCH & STEUER NACHRICHTEN 2024 + Jubiläumsbonus-E-Book
Erscheinungsjahr:
2023
