Dietrich Mateschitz: Wings for People and Ideas
ISBN:
978-3-9670412-9-3
Verlag:
Die Gestalten Verlag
Land des Verlags:
Deutschland
Erscheinungsdatum:
17.10.2023
Format:
Hardcover
Seitenanzahl:
220
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
From the outside, logotherapy and Red Bull seem to have little in common. Yet both worlds are based on the same principles: freedom, self-responsibility, and an unwavering creative drive. Volker Viechtbauer, long-time confidant of Dietrich Mateschitz, shows us how Frankl's humanism aligns with the Red Bull founder’s philosophy of life. With this, he not only provides insight into the culture of Red Bull, but also highlights how Frankl laid the foundation for purpose- and talent-oriented entrepreneurship and a modern working world defined by self-responsibility.
