Epistemological Attributions to Entrepreneurial Firms
ISBN:
978-3-03-064634-9
Auflage:
1st ed. 2021
Verlag:
Springer International Publishing
Land des Verlags:
Schweiz
Erscheinungsdatum:
16.01.2021
Format:
Hardcover
Seitenanzahl:
149
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This book endorses entrepreneurial philosophies and develops a conceptual thinking for redefining organizational design to achieve operational efficiencies. It aims at bridging entrepreneurial theories with strategies in practice. The book discusses entrepreneurial business modeling by mapping the entrepreneurial mindset and analyzing cognitive inputs to drive entrepreneurial efficiencies. This book also discusses effectiveness of marketing strategies, causes, and effects of marketing strategies on entrepreneurial performance, organizational design practices, and design-to-market concept in the context of contemporary organizational and operational designs.
Schlagwörter
Biografische Anmerkung
Ananya Rajagopal holds Ph.D. in Administration with focus on Entrepreneurship and Marketing Strategies from EGADE Business School. She has published several papers in international journals of repute and contributed research works in international conferences and edited books. She currently holds the position of Research Professor at Anáhuac University, Mexico.
Zwischen rechtlichen Herausforderungen, praktischer Umsetzung und digitaler Transformation
Erscheinungsjahr:
2024
