Institutional Entrepreneurship in African Fintech
Institutional Entrepreneurship in African Fintech explores how technology ventures build legitimacy, navigate institutional voids, and sustain growth in Africa’s fast-evolving financial landscape.
Blending scholarly insight with practical application, it introduces the Change Readiness Framework, which highlights three essential entrepreneurial capabilities—Customer Orientation, Collectivism, and Commitment to Impact—and seven corresponding pillars of institutional entrepreneurship. Together, these elements offer a grounded model for understanding how African innovators transform fragmented systems into functional markets.
Drawing on original fieldwork and case studies across the continent, the book bridges academic rigor and practical relevance, offering scholars, entrepreneurs, investors and policymakers a blueprint for studying, building and funding trustworthy, scalable, and socially grounded innovation ecosystems.
Dr. Glory Enyinnaya is the Academic Director of the Institutional Growth Initiative at Pan-Atlantic University, Nigeria, where she also teaches e-commerce and platform strategy, innovation, and startups. A former consultant with Accenture and Ernst & Young, she is the Founder of Kleos Advisory Africa, a strategy consulting firm focused on entrepreneurial ecosystems. Her research, published in the Harvard Business Review, explores the role of entrepreneurs as society’s change agents and proposes strategies for achieving legitimacy, innovation adoption, and sustainable growth.
