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Managing Green Issues

ISBN:

9781349352418

Auflage:

2nd ed. 2007

Verlag:

Palgrave Macmillan UK

Land des Verlags:

Vereinigtes Königreich

Erscheinungsdatum:

13.10.2006

Autoren:

Curtin T.

Format:

Softcover

Seitenanzahl:

208

Lieferbar Lieferung in 5-10 Werktagen Versandkostenfrei ab 40 Euro in Österreich

Hinweis: Da dieses Werk nicht aus Österreich stammt, ist es wahrscheinlich, dass es nicht die österreichische Rechtslage enthält. Bitte berücksichtigen Sie dies bei ihrem Kauf.

Beschreibung

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

Biografische Anmerkung

TOM CURTIN has worked for a number of companies in Public Relations and Corporate Communications. He now runs his own consultancy company, Green Issues, which specializes in the management of green issues, and he is a freelance business writer and journalist. He is a visiting professor at the International Institute for Management Development (IMD) in Switzerland. Tom has also lectured on Public Relations at the Universities of Bournemouth and Brighton.

For more information visit the website at www.curtinandco.com