Neo-Narratives
ISBN:
978-3-00-082900-0
Verlag:
Wolf-Eike Galle
Land des Verlags:
Deutschland
Erscheinungsdatum:
20.11.2025
Format:
Hardcover
Seitenanzahl:
258
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
The book is a journey to understand the power of narratives and compiles observations of how narratives can be shaped to build brands for the next decades. It aims to understand the dynamics that brands have been experiencing in recent years and will soon have to experience, and outlines concepts for how brands can successfully navigate new – and above all inconsistent – contexts.
Schlagwörter
How to research trends - Revised edition
Erscheinungsjahr:
2023