Raising the Corporate Umbrella
ISBN:
978-0-333-92639-0
Auflage:
2001
Verlag:
Palgrave Macmillan UK
Land des Verlags:
Vereinigtes Königreich
Erscheinungsdatum:
04.09.2001
Format:
Hardcover
Seitenanzahl:
410
Lieferung in 3-4 Werktagen
Versandkostenfrei ab 40 Euro in Österreich
Corporate communications are now hugely important in the success of companies and organisations. Using cases and examples from companies such as The Body Shop, Texaco, Johnson & Johnson, BP Oil & British Airways the authors introduce the framework necessary to analyse corporate communications strategies and provide clear practical guidelines for successful implementation. A must for anyone involved in corporate communications, public relations or public affairs, especially those working in multi-national or global organisations.
Schlagwörter
Biografische Anmerkung
PROFESSOR CEES B.M. VAN RIEL and GUIDO BERENS, Rotterdam School of Management, The Netherlands
JIM GARRITY Senior Vice President, Corporate Marketing, First Union Corporation, USA
ANDERS GRONSTEDT Sweden
TOM HARRIS author of Marketing Public Relations, Prentice Hall, 1995
JIM LUKASZEWSKI, author, lecturer, trainer, counsellor, and public speaker
MARYLIN ROBERTS, University of Florida, US
SHEKAR SWAMY President R.K. Swamy/BBDO, India
DR. RICHARD VAREY Salford University, United Kingdom.
PROFESSOR TED ZORN, Chair of Management Communication, Waikato University, New Zealand
